Shoppers can browse perishables, household products, and gourmet specialty items from the dedicated Fresh page. Prime members can get the benefits of AmazonFresh for an additional monthly membership fee of $14.99. In August 2007, Amazon ran a beta test in a limited service area for their new grocery and delivery service, AmazonFresh.ĪmazonFresh delivers groceries to customers’ doors and also provides a pickup service from select retail locations.Īlthough the number of cities within the service areas is somewhat limited, they are high population locations that are great for offering widespread exposure to a potential Amazon seller and their products.ĪmazonFresh: Membership Requirements & Cost In the following article, we take a closer look at the benefits (as well as the challenges) of selling groceries online via AmazonFresh. So, who is leading the online grocery revolution?ĭue to their recent purchase of Whole Foods and additional development of Amazon Pantry and AmazonFresh, Amazon is now at the forefront of the online grocery shopping movement.

Although only 23% of Amazon households currently buy their groceries online, that number is expected to jump to 70% within 10 years, according to a recent report by Food Marketing Institute and Nielson.

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